Monday, November 28, 2011

Soda Stream And The Israel's Extreme

It turn out that Soda Stream, the popular gadget to make soda at home is not all innocent. They are now making claims as Earth Friendly. See, more than 3 years ago, I sworn off soda, and have so far kept away from it. So this company has no business with me. But every time I hear my favorite radio show in the DC area promoting it, I cling. People should be made aware of those things, and they should make their informed decisions about he products and the agendas they aline themselves with.

From Soda Stream website

We employ more than 1,000 people worldwide, with over 30 nationalities represented. Company headquarters are located in Israel and we have seven manufacturing facilities in Germany, Israel, Australia, South Africa and China. The SodaStream group has an intellectual property portfolio that includes 65 patents and 198 trademark registrations worldwide.

A Swedish Chain has already kicked out the company from selling there. The Israeli company has been the target of a two-year campaign by Swedish activists who seek to highlight the company’s complicity with the Israeli occupation. The main production facilities for Sodastream are located at Mishor Adumim, the industrial zone of the Israeli settlement Maaleh Adumim in the occupied West Bank.

Sodastream, whose products are sold in 41 countries, has repeatedly attempted to deflect attention from the factory in the occupied West Bank, claiming that it is just one of many around the world.

Why? They have their shop on a Palestinians land--I say Palestinian becasue even the UN recognizes it as so including the EU and the Israel friendly US congress. So next time, you sip some o that soda and thinking yourself that you have done a good deed, think again.

here's why, the story in Israeli major newspaper

This is a company that has done well by coming up with a good idea that people really need, they solve a problem for people. But all that creative juices have failed when they choose to put a factory in an illegal territory. business should make money and add value, not get caught in political controversies that mean nothing to the product and do damage to the brand.

Now the company tried to make nice with the people and now claims that their workers are Palestinians. Fine, but if the land at which your shop is Palestinian, and your workers are such, why don't they list Palestine as one of the locations where they operate? Maybe they can answer that...




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