Wednesday, April 21, 2010

The Cat is out of the Bag

You order a lot more food and drinks and leave sooner, that's the secret to running a noisy restaurant. New discovery reveals that in a noisy restaurant you order more drinks and also leave once your food gets eaten. Here is the story

In the mid-1980s, researchers at Fairfield University demonstrated that people increased their rate of chewing by almost a third when listening to faster, louder music, accelerating from 3.83 bites a minute to 4.4 bites a minute. Stoked with data of this nature, chain restaurants, such as Dick Clark’s American Bandstand Grill, developed computerized sound systems that were preset to raise the tempo and volume of music at hours of the day when corporate wanted to turn tables.

And a study completed in the summer of 2008 in France found that when music was played at 72 decibels, men consumed an average of 2.6 drinks at a rate of one drink per 14.51 minutes. When the sound level was cranked up to 88 decibels, the numbers spiked to an average of 3.4 drinks, with one consumed every 11.47 minutes. Reasons for this acceleration may include an increase in ambient energy, and a consequent increase of difficulty in talking, which makes it easier to just signal the bartender for a refill than to engage in conversation. It may also be explained by actual changes in brain chemistry.




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